I stopped in at the liquor shop down the street, run by a couple of young and entrepreneurial guys, who have transformed ya decent neighborhood package store into a more creative space where you can find many good wines from all over, small brewery beers and lots of boutique whiskeys/bourbon/etc. They have a couple of old oak barrels in the lane by the registers; people use them to put down goods while waiting in line. They’ve moved the barrels now so they nestle against the counter — to give a little more space between customers and the people behind the register.
As one guy was ringing up my six pack of beer, I asked if they were pleased that the governor classified their shop as “essential” in his new directive that put a lid on many other businesses. He said, No, actually, we’d rather be home. They have kids and elders who are vulnerable, and at work they come into contact with lots of us who might be carrying the c-virus. The sooner we separate, isolate the virus and deal with it, the better off everyone will be, including businesses, he said.
I thought that was a very heartfelt and thoughtful answer. Focused on the essential priorities. Sometimes hard to do in this age of micro attention spans.
It also makes me think about all those folks for whom home is no balm at all, if they even have one to go to. Those who are alone. Or for whom home life is difficult if not dangerous. Or where increasingly now bills are hard to pay and the enforced isolation turns up the volume on daily frictions.
A friend from New York City has retreated with her boyfriend to a house up the Hudson Valley. The boyfriend, divorced, shares custody of a young son, who now is coming up from the city to spend time with them. And she worries about whether the boy might be bringing the virus with him. That’s not ALL she feels, she worries about his health, too, of course, and they’re excited to have him come up. But with the city so overrun with this disease, how could she not be concerned?
Again, how can you not be on edge?
OK, so what’s essential in Connecticut? Turns out a lot of things you’d expect — shops selling food (restaurants can do takeout and delivery only); gas stations and auto repairs service; most all health care services, including medical marijuana dispensaries; law enforcement; homeless shelters and food banks; transportation, power and communications infrastructure; manufacturing suppliers; hardware suppliers and construction trades. Also farms and farm stands, nurseries, banks, legal services, insurance and real estate offices, child care, trash collection, news media, marine vessel maintenance… and billboard leasing. And gun shops. The list goes on. What else do we need? Yeah, masks and ventilators and fast, reliable tests for the virus would be nice.
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Random question: What did we spend to print and mail out a card to every US household labeled “President Trump’s Coronavirus Guidelines for America”? Don’t we know all this stuff already from the endless hours of news coverage on TV, online, in print, from talking to neighbors? I suppose in some way it can help reinforce the basic message. But why is it HIS guidelines? It’s not his guidelines, it’s the CDC’s guidelines, probably. I am openly biased on this one, for sure. But I can’t imagine any other president personally branding this type of mailing.
Since the dawn of the TV age (at least) we’ve been bombarded by advertising — for generations now — and the lines between fact and fiction, story and promotion, art and branding, news and opinion, are so blurred, I wonder who among us can any longer see the difference? I know one guy who very obviously can’t.